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Consultancy

Advisory for organizations carrying road risk

Helping organisations reduce driver behaviour risk, build stronger safety cultures, and prevent the legal, operational, and human cost of road incidents.

Incident Investigation

Scoped per case, engaged via legal firms and insurers.

Scoped per case

Ways to Work Together

Consultancy Services

Written report

Fleet Risk Audit

Fleet activity analysed by a fresh pair of eyes with decades of experience in statistical analysis, looking for trends and issues you have missed. Written report plus a 90-day action framework.

From $5,000

2–4 week engagement

Organisational Safety Culture Review

Organisational safety culture review with a leadership presentation at the end, benchmarked against good practice rather than sector averages.

From $12,000

Min. 6 months

Retained Safety Advisor

Ongoing advisory access with quarterly reviews, for organizations that need judgement on live decisions rather than a one-off report.

From $3,000 / month

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The premise

Road risk is a management problem before it is a driving problem

Most crash exposure sits in decisions taken well before anyone gets behind the wheel — routing, scheduling, vehicle choice, policy, and what an organisation quietly tolerates. That is where an engagement starts.

Built for Corporate & Government Teams

who is this for?

Government and regulators

Policy and programme advice grounded in local crash data, plus international benchmarking without sending teams abroad.

Fleet operators

Reduce crash and insurance costs and lower fines by identifying the behaviours and exposures driving them.

Organizations with road risk

Workforce driving is often the largest uninsured risk on the register. Reviews cover culture, policy and evidence.

Personal hands-on experience

Why the advice holds

20,000+

Cases analysed digitally, plus 300 investigated in person.

480+

Hours of specialist training and certification completed.

18,142

Dubai injury crashes in the underlying research dataset, 1995–2006.

how we work together

From First Contact to Resolution

01

Scope

A short conversation to define the problem. The first step to solving any challenge is to define it.

02

Analyse

Data reviewed from a neutral third-party perspective — vehicle dynamics, human factors, road safety audit, vulnerable road users.

03

Benchmark

Desktop benchmarking against good practice, summarised for a non-specialist audience.

04

Act

Recommendations a leadership team can act on, with a framework for the first 90 days.

Also available

Legacy services

Offered on request.

01 / 4
Car Buying Advice

Independent guidance on vehicle safety, crashworthiness and fitness for purpose before a purchase or a fleet order is committed.

02 / 4
Crash Victim Support

Helping victims and families understand what happened in a collision, in plain language and independent of any insurer or party to the case.

03 / 4
Benchmarking

Comparing local road safety performance and practice against international standards, without sending a team abroad to do it.

04 / 4
International Cooperation

Connecting local authorities and organisations with overseas research institutions, universities and specialist bodies.

Image by Roland Denes

Hear from those who've already worked with Dr. Aldah

"I am writing to wholeheartedly recommend Dr. Mustafa Aldah for any role or project that requires unparalleled expertise in traffic management, driver education, and safety initiatives."

Johan Wessels

President, International SWAT Association

"I’m really impressed with the great work that you are doing in the UAE with regard to raising the profile and importance of traffic safety. There seems to be significant interest in improving the general traffic safety situation and you must take a lot of personal credit for this."

Andrew Morris

Professor of Human Factors in Transport Safety, Loughborough University, UK

"It was a tremendous privilege to collaborate with Dr. Aldah during the inaugural cohort of the Dubai Police Scientists Council. Dr. Aldah consistently brought invaluable insights, ambition, and a wealth of knowledge to our endeavors."

Dr. Reem Almheiri, PhD

Forensic Scientist at Dubai Police HQ

Start with the problem

All speaking and consulting enquiries go direct to drmustafa@roadheroacademy.com.

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