About / Founder
Expertise unveiled: a professional journey
You'll work with a seasoned road safety professional who takes the time to fully understand your challenge before offering a solution. This is a genuinely personal service — you won't be passed between departments, and everything is tailored to your specific case.
my story
It started with
a flat tyre
''Imagine changing your first flat tyre at 12 years old. Then imagine having the curiosity to find out more about how cars are put together, and how to take them apart. And having a father who is an engineer and a fountain of knowledge, to answer all your questions about cars. This is how it all started — the beginning of a lifelong story around cars, traffic, and road safety that turned into a mission to help make driving safer for individuals and organisations alike.''
- Dr Mustafa Aldah
18,142
Dubai injury crashes, 1995–2006
Top patterns
Pedestrian crashes are the most common type. Many fatal crashes involve a single vehicle and a pedestrian.
30,942
Casualties recorded
Top causes
Inconsiderate driving and speeding. In-depth files show inattentive driving in over 90% of cases.
48,960
Vehicles involved
What this means for families
Habits and guardrails reduce exposure to predictable, repeatable crash patterns.
WHAT MATTERS IS
Evidence you can verify
Dataset: 18,142 injury crashes in Dubai (1995–2006), involving 30,942 casualties and 48,960 vehicles.
Professional timeline
Three decades OF
ACADEMIC & HANDS-ON TRAINING
2022
Toastmasters Level 1 Dynamic Leadership level completed.
2017/2019
Steering committee of the largest Police Best Practice Conference in the Middle East, enriching the agenda with international renowned speakers on Traffic from Germany and the UK.
2017
Launching second car prototype at Dubai International Motor Show.
2016
Testing first car prototype on F1 track in Abu Dhabi, Yas Marina Circuit.
2015
First prototype for a sports car built from scratch, encouraged and guided by childhood friend.
2014
Crash Investigator with the RAIDS project, on behalf of UK Department for Transport, by Loughborough University, in collaboration with Nottinghamshire Police.
2012
Canada: invited to present at Edmonton’s 4th International Conference on URBAN Traffic Safety in Alberta, Canada.
2012
Product Design Engineer, developing a product to improve pregnant women’s safety.
2010
PhD thesis successfully defended and results presented at the RS4C conference held in Abu Dhabi, UAE.
2008
Invitation to participate in workshop on traffic safety at Academy of Graduate Studies, Tripoli, Libya.
2007
First presentation of PhD findings to Dubai Police and Roads and Transport Authority (RTA).
2006
First safety conference attendance as delegate in Emirates Palace, Abu Dhabi, UAE.
2006
First major mechanical repair replacing head gasket on 1991 Mercedes 300GE.
2003
First repair on a car while studying in the UK, AC repair on Volvo V40.
2003
Participated in first European workshop in lightweight materials for the improved safety of vehicles, at the Fraunhofer Institute in Bremen.
2002
Motorcycle and highway emergency vehicle conspicuity and visibility study — trial with 200 participants.
1993
Childhood curiosity and changing the first flat tyre.
Credentials
Qualifications and research
PhD, Transportation Safety and Injury Reduction
Loughborough University, UK, 2010.
Conference paper
"Characteristics of injury crashes in Dubai, UAE" — VTI (Swedish National Road and Transport Research Institute) international conference, 2010. Co-authors: Prof. Andrew Morris and Richard Frampton, Loughborough University.
Appointments
Boards, councils and roles
Advisory Board Member, Heriot-Watt University Industrial Advisory Committee
Oct 2019–present
Executive Council Member, HFES GCC Chapter
2018–2020
Member, Dubai Police Scientists Council
2018–2020
Advisory Board Member, Higher Colleges of Technology, Dubai
2016–2017
Head of Traffic Studies, Dubai Police
2018–2019
Section Head, Dubai Government Workshop
2019–2021
Specialist training
327
hours across 63 training days
Dubai Police, 2015–2018: crash investigation methodology, road fatality reduction, ISO 9001/OHSAS 18001 auditing, advanced trainer certification, 3D laser crime scene scanning, and vehicle safety systems.
Continuous professional development
Gulf Traffic 2018 AI for Transportation Conference
International Association of Police Chiefs
ISO Internal Auditor Workshop
Course in Government Correspondence System
Dubai Government Human Resources Dept / Dubai Institute for HR Development — Workshop Participation
Six Sigma Yellow Belt
Integrated Management System Internal Auditor Training
International Symposium for Police Best Practices
Dubai Government Excellence Program
Dubai Institute for HR Development — Training Program in Dubai Government Employee Performance Management
ERADA International Addiction Conference Dubai
Dubai Police Symposium
Dubai Tour Guide Program
Advising school students on career options at the Think Science Fair
Awarded for volunteer efforts in counselling students at Think Science Fair — by Dubai Police Scientists Council
Distinguished Employee — Prize of Dubai Police Assistant Commander in Chief, 3rd Place
Recognition
Did you know that our founder was honoured by Her Majesty Queen Elizabeth II, on 14 February 2009, as part of the Loughborough University team receiving the Queen's Anniversary Prize for Higher Education, for work on Transport Safety and Sleep Research.
AS SEEN ON
